Introducing Business SMS

Walter Sebastian • Jan 29, 2024

Exceptionally Effective and Direct Channel to Reach Customers


In the fast-paced world of digital marketing and direct communications, SMS (Short Message Service) stands out as an exceptionally effective and direct channel to reach consumers.  With its remarkable open rates and immediate delivery, SMS cuts through the noise of more saturated platforms, offering businesses a unique opportunity to engage with their audience on the most personal of devices – their mobile phones.  This powerful tool, when used responsibly and creatively, opens up a world of possibilities for businesses to connect with their customers in real time, foster lasting relationships, and drive meaningful engagement in just a few concise, impactful words.


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Using SMS (Short Message Service) for marketing and direct communications offers several benefits:


High Open Rates

SMS messages typically have higher open rates than emails, ensuring that your message is more likely to be seen.


Immediate Delivery

SMS is delivered almost instantly, making it ideal for time-sensitive messages.


Direct Communication

SMS allows for direct communication with customers, creating a more personal connection.


Wide Reach

Most people have mobile phones capable of receiving SMS, broadening your potential audience.


Cost-Effective

SMS marketing can be more cost-effective compared to other forms of advertising like print or online ads.


Simplicity

SMS messages are short and to the point, which can be more effective in grabbing attention.


No Internet Required

Unlike email or social media marketing, SMS doesn't require an internet connection, reaching users who may not have regular online access.


High Engagement Rates

SMS often sees higher engagement rates than other marketing channels.


Easy to Track

You can easily track delivery rates, open rates, and responses to measure the effectiveness of your campaigns.


Integration with Other Channels

SMS can complement and integrate with other marketing channels, such as email or social media.


It's important to use SMS marketing responsibly and in compliance with legal regulations, as misuse can lead to negative perceptions and legal penalties.




Wide Range of Functionality


With our comprehensive SMS platform, you get a wide range of functionality, all with your existing phone numbers and managed through an intuitive portal.   Capabilities include:


Number-sharing

Multiple users can share a single SMS number. A single user can have multiple SMS numbers.


MMS support

Send and receive MMS messages for a rich media experience.

 

Address book

Separate and sync contacts across multiple devices. 


Message blasts

Reach a large number of users with a single message. 


Reminders

Send automated reminder messages. 


Drip campaigns

Send automated time-released communications.


Keyword auto-replies with QR code generator

Send automatic replies for specific keyword inquiries.


Canned responses

Respond consistently to regularly asked questions.

 

Away message auto-responder

Easily set up a message for when you need to step away. 


Conversation history

See the full history of your text threads. 


Multi-device sync/support

Use your account on multiple devices.


Mobile app (iOS and Android)

Keep in touch, even when you’re on the go.

 

Help management

Provides examples and describes how to use or configure each setting. 


Integrations

Real-time integrations with CRMs, reservation systems, webhook and other systems. MS Teams included. 

Business SMS and Microsoft Teams


Business SMS adds to the range of LPS Connect offerings that integrate with and add value to Microsoft Teams.   Our Microsoft Teams Integrator supercharges Microsoft Teams by augmenting basic chat, video conferencing, and collaboration features with robust enterprise voice capabilities to deliver a powerful and comprehensive, unified communications and collaboration platform.  It also supports interoperability with non-Microsoft products, both inside and outside of the organization. These products may be used for specialized applications or environments. 


Our suite of meeting room solutions bring Microsoft Teams into the meeting room and provide a comprehensive offering that supports all environments from mobile device to the desktop to the meeting room and beyond. 


Our Business SMS integration completes our Teams offerings by adding SMS messaging.  Inbound messages are delivered to a pre-assigned Team and Channel to add to the Channel messaging string and alert the user while working within the Team’s application.   

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In Conclusion

SMS marketing emerges as a uniquely powerful tool in the realm of digital communication, blending immediacy, accessibility, and personalization to create impactful connections with audiences.  Its unparalleled open rates and direct reach make it an indispensable asset for businesses looking to cut through the digital clutter and engage customers in a meaningful, timely manner.  As the digital landscape continues to evolve, SMS stands as a testament to the enduring power of simple, direct communication, offering businesses a reliable, cost-effective way to reach their target audience, build lasting relationships, and drive successful marketing outcomes in an increasingly mobile-centric world.

Business SMS



Please Contact US with any questions or for additional information on Business SMS.


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